It really speaks volumes about the quality of the product.Įvan Wells: It’s actually still selling quite well today, and as Amy said, I think it’s largely due to the word of mouth it gets. It feels like even though this snuck into the marketplace and there wasn’t a lot of brand awareness, people told their friends about it, and it just sort of spread like that. I think a lot of where we succeeded with Drake’s Fortune was on word of mouth, which was great, because as a creator that’s vindication for us. Certainly when you’re making something, you don’t want to feel you’re trying to appeal to the lowest common denominator. AH: I think you always wish there was even greater brand awareness.
